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‹ View all leadersSonia Ouarti

Sonia Ouarti

London, GB

Head of Marketing, Northern Europe Amazon Web Services

“I believe in breaking down the barriers for anyone to have access to technology: to use it, create with it or build careers in it.”

Sonia Ouarti has been leading B2B marketing teams in the tech industry for the past 15 years. Following a decade focused on open source (at industry pioneers Red Hat and Canonical), Sonia’s career led her to the world of cloud computing, driven by her passion around easier, cheaper and faster access to software and digital tools.

Sonia has headed the UK and Ireland Marketing function at Amazon Web Services (AWS) for the last six years, launching multiple global initiatives and running the company’s biggest one day tech summit in the world. In 2018, Sonia launched AWS GetIT, a social initiative designed to encourage more girls to consider a career in technology. The initiative also includes a training stream for female talents at Amazon Web Services to encourage them to take on leadership positions. To date, the initiative has reached 136 schools, over 12,000 students and involves 40 female AWS Ambassadors.

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