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You have a gorgeous speech all written out with perfect wording. It's balanced and sincere and phenomenal and poignant. But how do you memorize a speech so that you can deliver it without sounding like you're reading?
Have you ever listened to a small child learning to read? They can read all the words but there is no continuity, no flow, no connection to the words & their meaning. It's evident that they don't yet know how or why the words go together to make complete sentences. It's rather like that with the content of a speech. When we hear a speaker who has over-learned their lines, we phase out because the words have lost their meaning.
Even if your speech is perfectly written, you can still turn it into a dull experience for your audience if you rely on your notes too much as you speak.
But why might we cling to our notes? Because we're afraid of forgetting our words.
Thousands of years ago, Aristotle identified the three critical elements of great communication — ethos, pathos, and logos. Ethos is your credibility, Pathos your emotional connection and Logos... is our dear friend logic. Here's how logic can play a critical role in helping you remember your lines and speak them with power:
All the authority and empathy in the world won't really help you if people don't understand what you're talking about or how you came to your conclusions.
Logos in public speaking is your mode for appealing to others' sense of reason, hence the term logic. If your argument is logical, it is easier for your audience to go away and repeat your message to someone else who might like to hear it.
While some people can get by on gut feeling alone, as Steve Jobs famously tried to convince us he did, most public speakers will appeal to a greater audience if they provide some kind of analysis through logic to make their points. Facts do not speak for themselves, which is sad, since it would save so much time if they did. Effective speakers know the effort and time spent making explicit the connections they're drawing from the data to the analysis to their conclusion are well worth it.
Learn the art of speaking with power and confidence that will allow you to wow your audience, in our free master class video series from Ginger's founder Sarah Lloyd-Hughes.Begin Part 1 Now!