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Branding. Buzz word of trainers and businesses and entrepreneurial types everywhere. What is branding exactly and what does it have to do with public speaking?
Branding is who you are. Literally. It's pulling people in to what you're saying (or selling) making them believers in what YOU believe. This creates Evangelists (another buzz word) for your message/product. Branding is recognition and clout. In a wonderful article written by James Heaton of the Tronvile group they define branding as this:
Branding is the expression of the essential truth or value of an organization, product, or service. It is communication of characteristics, values, and attributes that clarify what this particular brand is and is not.
A brand will help encourage someone to buy a product, and it directly supports whatever sales or marketing activities are in play, but the brand does not explicitly say “buy me”. Instead, it says “This is what I am. This is why I exist. If you agree, if you like me, you can buy me, support me, and recommend me to your friends.”
Think of major brands you know. What ONE word do you think of when you see...
You can truly reduce them down to "one" word. That is huge in the world of branding. It's called "single word reducability". Just like when you see "Ginger Training and Coaching" you think of Speaking. Yes? Yes. (At least that's our goal here people)
So what does this have to do with public speaking you ask? Everything.
Seeing that Branding isn't so much about marketing but about making believers, Public Speaking is vital to spreading your message of change and promoting YOU i.e. Your Brand.
Advantages of Public Speaking to your brand:
Advantages to your audience:
Your "Brand" is your authentic self unequivocally linked to what you're selling, virtually indistinguishable. It's much easier to talk about a topic from the outside and then step away. But if you are simply offering your audience information, the impact on them will be less powerful. Those speakers who are their message, who can be relied upon whether they’re on stage or off stage are always the ones who will bring more inspiration. Use public speaking to further your Brand... become the trusted name for what you do best!
Want more on how public speaking can give you a business advantage? Read The Seven Reasons Public Speaking is Good for your Career.
Learn the art of speaking with power and confidence that will allow you to wow your audience, in our free master class video series from Ginger's founder Sarah Lloyd-Hughes.Begin Part 1 Now!