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Audience satisfaction used to be a good thing. A good rating used to be enough but with the current "wow factor" of TED Talks, these days "good" is another name for "meh"/okay/mediocre/bare minimum. The stakes continue to rise with every amazing speaker upping the ante. What your audience is truly looking for is a superhero -- specifically for you to be their superhero. To save them from evils they weren't even aware of and give them the tools they didn't even know they needed.
Why is this superhero thing so prevalent in our culture today? Our culture is absolutely fascinated with superheroes. There are dozens of superhero movies slated to hit the big screen over the next several years. Just like everyone roots for the superhero in comics and movies, in life we like to root for people who are problem solvers, tackle injustice, and defy evil. Here's Ginger's take on how to become the Public Speaking Superhero you were always meant to be!
Think about your audience. What is one idea or concept that your audience needs to know? What do they need to be saved from? Think about things that would capture your audience’s attention, a selling point or something broader that would make them aware of the issue and how YOU can save them with the power of information!
There is a distinct difference between the boring clichés, things we’ve heard in speeches over and over again, and the fresh stuff you want to get to your audience. What can you give them that they can explain simply to another person. Here’s your challenge! Answer the following:
The most powerful speakers have a strong belief that their public speaking will bring benefit to the audience. If you believe firmly in your message, you will have no problem speaking with confidence; because that message is more important than your nerves.
For example, one speaker I know talks more about his business approach than selling his product. He shares about the importance of having a “human approach”, namely NOT to leave your life issues or problems at home but bring them to the workplace to fuel creativity. He uses that to promote his organization rather than selling, making more people want to hear his compelling idea that is worth sharing. His super power is simply BEING HUMAN in business.
It's all about EMPATHY!
Rather than ‘getting through’ your material, irrespective of who’s in the audience, the public speaking superhero will ask themselves what the audience most needs to hear in a given moment. The more experience you have of different audiences and the more experimental you allow yourself to be – the more your speaking will 'save' your audience.
Just like Superman has "Faster than an airplane, more powerful than a locomotive, able to leap tall buildings in a single bound!" or Spider-Man's "Just your friendly, neighborhood Spider-Man", think about your motto. What YOU do to provide a super experience for your audience.
A Superhero Persona is an opportunity to create You 2.0 – the you you’ve always wanted to express, but haven’t felt confident enough to show. Think of it as when Clark Kent changes into Superman. When you’re fully able to let Your "Super" out, you will develop charisma naturally and your audience will benefit no end. So here’s how to start designing your Superhero Persona:
This is the start of your Superhero Persona. Keep working on it to find how you really want to behave when you speak. Next, start to bring this character into your performances. Develop charisma when you need it by visualing yourself as this Superhero before you go on stage. As you visualise yourself taking on your new stage persona, ask:
Finally find a ‘trigger’ that reminds you of the feeling that the persona evokes. This could be a piece of jewellery, an item of clothing, or a sticky note saying “I'm BATMAN!” you put on your notes whilst you’re speaking. Anytime you notice the trigger, remind yourself to step back into the persona.
Soon this Superhero Persona will help you develop your public speaking power and tap into it on demand!
If you're eager to become a more inspiring speaker, Ginger has a multitude of courses just right for you! From freebies to e-courses, books to workshops, jump in to Ginger. Click here for a full list of Ginger courses and resources.
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Learn the art of speaking with power and confidence that will allow you to wow your audience, in our free master class video series from Ginger's founder Sarah Lloyd-Hughes.Begin Part 1 Now!